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No Time for B2B Content Marketing? 9 Easy Ways to Keep Your B2B Content Flowing
In the just-released B2B Content Marketing Report, 51% of respondents listed “not enough time or bandwidth to create content” as their number one challenge. If you oversee the B2B content marketing at...
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7 Warning Signs that Your B2B Content Marketing Has Gone Off the Rails
What do you do when your B2B content marketing goes off the rails, hits the skids, jumps the shark? If your B2B content marketing focus has faded—along with your audience—here are a few ways to renew...
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9 Highly Avoidable B2B Content Marketing Catastrophes
Content catastrophes—that’s what I call the missteps I see over and over in B2B content marketing. As a B2B content marketing writer, this stuff makes me cringe. But many businesses are on their own...
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The Power of Storytelling: Why Stories Matter in Your Marketing
The Power of Storytelling in 6 Short Words “For sale: baby shoes, never worn.” That brief sentence displays the power of storytelling. Legend says (probably falsely) that Ernest Hemingway wrote that...
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Need More Leads? Blog Early and Often.
B2B companies that blog 11+ times per month get nearly 3X more traffic than those that blog 0 to 1 times per month. Does your blog look like an abandoned graveyard? I know, I know. You’re busy. But...
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5 Surprising Ways to Simplify Your Writing and the #1 Reason Why You Should
I write and ghostwrite for some brainy folks. Many of my clients hold advanced degrees. They are doctors, scientists, engineers, and tech gurus. In other words, they’re a bright bunch. Their smarts...
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6 Storytelling Mistakes You Must Not Make In your Marketing
Business writers and marketers use the words “story” and “storytelling” to describe what they do. Sometimes this confuses our clients. Here’s what I mean when I say “story” and how it relates to sales...
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How to Write a Killer Case Study for Your B2B
A case study is what happens when a testimonial and product demo have a baby. This perfect combo shows how your product or service works in the real world using actual customers to tell the story. The...
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If All Your Content Marketing Disappeared Today, Would Anyone Care?
Is your content any different from the content already out there? If all the content marketing on your website disappeared today, would anyone care? Lately, I’ve asked myself those two questions,...
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Content Marketers: Your “Why” Makes the “What” Matter
I have never seen a video that shows the importance of “why” better than this one. The video isn’t aimed at content marketers, but I personally found this example amazing. The video is 3:48 and is from...
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